ECOMMERCE KNOWLEDGE HUB
Understand the economics behind the sale.
Practical explanations of margin, fees, advertising, product costs, pricing and marketplace strategy — connected directly to the tools.
PROFITABILITY
Ecommerce Profit Margin: How to Calculate It
Profit margin is useful only when the costs inside the calculation match the decision you are making.
ADVERTISINGBreak-even ROAS for Ecommerce
Break-even ROAS estimates the advertising efficiency at which the modeled contribution after advertising reaches zero.
PRODUCT ECONOMICSCOGS vs Landed Cost in Ecommerce
COGS and landed cost are related but they answer different questions.
MARKETPLACE STRATEGYAmazon vs Shopify: Compare Product Economics
Amazon and Shopify have fundamentally different selling models, so comparing only one headline fee can be misleading.
MARKETPLACE ECONOMICSMarketplace Fees: What Sellers Should Model
Marketplace cost is rarely one number.
PRICINGHow to Price an Ecommerce Product for Profit
A profitable price has to cover more than product cost.