PRICING TOOL

Ecommerce Pricing Calculator for Target Margin

Calculate a modeled break-even selling price and the price required for a target contribution margin after variable fees and costs.

Pricing assumptions

COGS ($)

Fixed variable costs / order ($)

Revenue-based fees (%)

Target contribution margin (%)

Required price

Break-even selling price

Price for target margin

Target profit / order

Target Price = Fixed Dollar Costs ÷ (1 − Fee Rate − Target Margin)

This simplified pricing tool assumes the percentage fee scales with selling price. Tiered fees, minimums, taxes and marketplace-specific rules belong in the full profit engine.

Read the Pricing Guide