PROFITABILITY TOOL

Ecommerce Profit Margin Calculator

Calculate gross profit, gross margin, contribution profit and contribution margin from ecommerce revenue and variable costs.

Revenue and costs

Revenue / selling price ($)

COGS ($)

Marketplace + payment fees ($)

Shipping + fulfillment ($)

Advertising / variable marketing ($)

Other variable cost ($)

Gross profit

Gross margin

Contribution profit

Contribution margin

Margin % = Profit ÷ Revenue × 100

Gross margin subtracts COGS. Contribution margin additionally subtracts the variable selling costs entered above.